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1

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Madhubalan Viswanathan, Carlos J. Torelli, Lan Xia, Roland Gau

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 806 KB

english, 2009

2

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

Madhubalan Viswanathan, José Antonio Rosa and James Edwin Harris

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.66 MB

english, 2005

3

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Journal of Product Innovation Management

Year:

2019

Language:

english

File:

PDF, 788 KB

english, 2019

4

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Viswanathan, Madhubalan, Sridharan, Srinivas, Ritchie, Robin, Venugopal, Srinivas, Jung, Kiju

Journal:

Journal of Public Policy & Marketing

Year:

2012

Language:

english

File:

PDF, 247 KB

english, 2012

5

Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Madhubalan Viswanathan and Terry L. Childers

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 2.95 MB

english, 1999

6

Product Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India

Madhubalan Viswanathan, Srinivas Sridharan

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 482 KB

english, 2012

7

Comparative Judgments of Numerical and Verbal Attribute Labels

Madhubalan Viswanathan and Sunder Narayanan

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 431 KB

english, 1994

8

The Implementation of Business Strategies: Implications for the Sales Function

Madhubalan Viswanathan and Eric M. Olson

Journal:

Journal of Personal Selling and Sales Management

Year:

1992

Language:

english

File:

PDF, 1.83 MB

english, 1992

9

Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale

Mahesh Viswanathan, Madhubalan Viswanathan

Journal:

Computer Speech & Language

Year:

2005

Language:

english

File:

PDF, 397 KB

english, 2005

10

AN ENQUIRY INTO THE PROCESS OF CATEGORIZATION OF PICTURES AND WORDS

VISWANATHAN, MADHUBALAN, CHILDERS, TERRY L.

Journal:

Perceptual and Motor Skills

Year:

2003

Language:

english

File:

PDF, 823 KB

english, 2003

11

Comparative judgments of numerical and verbal attribute labels

Madhubalan Viswanathan, Sunder Narayanan

Journal:

Journal of Consumer Psychology

Year:

1994

Language:

english

File:

PDF, 1.23 MB

english, 1994

12

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

Viswanathan, Madhubalan, Rosa, José Antonio, Harris, James Edwin

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 125 KB

english, 2005

13

Consumers and technology in a changing world: the perspective from subsistence marketplaces

Viswanathan, Madhubalan, Sreekumar, Arun

Journal:

European Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 360 KB

english, 2019

14

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

VISWANATHAN, MADHUBALAN, SETH, ANJU, GAU, ROLAND, CHATURVEDI, AVINISH

Journal:

Academy of Management Proceedings & Membership Directory

Year:

2007

Language:

english

File:

PDF, 170 KB

english, 2007

15

Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Customer Needs and Solutions

Year:

2015

Language:

english

File:

PDF, 435 KB

english, 2015

16

Processing of Numerical and Verbal Product Information

Madhubalan Viswanathan, Terry L. Childers

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 2.15 MB

english, 1996

17

Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India

Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

Journal:

International Journal of Educational Development

Year:

2008

Language:

english

File:

PDF, 257 KB

english, 2008

18

Processing of Numerical and Verbal Product Information

Madhubalan Viswanathan and Terry L. Childers

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 571 KB

english, 1996

19

The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

Madhubalan Viswanathan, Terry L. Childers, Elizabeth S. Moore

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.84 MB

english, 2000

20

Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Viswanathan, Madhubalan, Kayande, Ujwal

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 115 KB

english, 2012

21

The Influence of Summary Information on the Usage of Nutrition Information

Viswanathan, Madhubalan

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 1.70 MB

english, 1994

22

Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

Madhubalan Viswanathan, Seymour Sudman, Michael Johnson

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 383 KB

english, 2004

23

Representation of Numerical and Verbal Product Information in Consumer Memory

Terry L Childers, Madhubalan Viswanathan

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 152 KB

english, 2000

24

From impactful research to sustainable innovations for subsistence marketplaces

Cheryl Nakata, Madhubalan Viswanathan

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 125 KB

english, 2012

25

[Advances in International Management] Product and Market Development for Subsistence Marketplaces Volume 20 || Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India

Viswanathan, Madhubalan

Year:

2007

Language:

english

File:

PDF, 336 KB

english, 2007

26

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

Venugopal, Srinivas, Viswanathan, Madhubalan, Jung, Kiju

Journal:

Journal of Public Policy & Marketing

Year:

2015

Language:

english

File:

PDF, 237 KB

english, 2015

27

Measurement of individual differences in preference for numerical information.

Viswanathan, Madhubalan

Journal:

Journal of Applied Psychology

Year:

1993

Language:

english

File:

PDF, 1.48 MB

english, 1993

28

Effects of pictorial product-warnings on low-literate consumers

Haeran Jae, Madhubalan Viswanathan

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 564 KB

english, 2012

29

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Roland Gau, Haeran Jae, Madhubalan Viswanathan

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 595 KB

english, 2012

30

Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Viswanathan, Madhubalan, Childers, Terry L.

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 2.57 MB

english, 1999

31

Processing Numerical versus Verbal Attribute Information: A Study Using Information Acquisition Patterns

Madhubalan Viswanathan and Sunder Narayanan

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 666 KB

english, 1992

32

Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts

Madhubalan Viswanathan, Ali Yassine, John Clarke

Journal:

Journal of Product Innovation Management

Year:

2011

Language:

english

File:

PDF, 128 KB

english, 2011

33

Does a single response category in a scale completely capture a response?

Madhubalan Viswanathan, Mark Bergen, Shantanu Dutta, Terry Childers

Journal:

Psychology and Marketing

Year:

1996

Language:

english

File:

PDF, 1.59 MB

english, 1996

34

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Viswanathan, Madhubalan, Sridharan, Srinivas, Gau, Roland, Ritchie, Robin

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 75 KB

english, 2009

35

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Madhubalan Viswanathan, Manoj Hastak and Roland Gau

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 1.86 MB

english, 2009

36

Understanding consumer usage of product magnitudes through sorting tasks

Madhubalan Viswanathan, Michael D. Johnson, Seymour Sudman

Journal:

Psychology and Marketing

Year:

1999

Language:

english

File:

PDF, 60 KB

english, 1999

37

The Role of Summary Information in Facilitating Consumers’ Comprehension of Nutrition Information

Viswanathan, Madhubalan, Hastak, Manoj

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 94 KB

english, 2002

38

Consumption Constraints || Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau and Robin Ritchie

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 1.83 MB

english, 2009

39

Cognitive and Affective Scarcities and Relational Abundance: Lessons From The Confluence of Extreme and Chronic Scarcities in Subsistence Marketplaces

Viswanathan, Madhubalan, Lalwani, Ashok

Journal:

Journal of the Association for Consumer Research

Year:

2020

File:

PDF, 979 KB

2020

40

INTRODUCTION TO THE SPECIAL SECTION ON SUBSISTENCE MARKETPLACES

Viswanathan, Madhubalan, Chakrabarti, Ronika, Ingenbleek, Paul, Venugopal, Srinivas

Journal:

Journal of Consumer Affairs

Year:

2020

File:

PDF, 1006 KB

2020

41

On the Test-Retest Reliability of the Preference for Numerical Information Scale

Viswanathan, Madhubalan

Journal:

Psychological Reports

Year:

1994

Language:

english

File:

PDF, 65 KB

english, 1994

42

The subsistence marketplaces approach to poverty

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Marketing Theory

Year:

2017

Language:

english

File:

PDF, 185 KB

english, 2017

43

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

VISWANATHAN, MADHUBALAN, SETH, ANJU, GAU, ROLAND, CHATURVEDI, AVINISH

Journal:

Academy of Management Proceedings & Membership Directory

Year:

2007

File:

PDF, 170 KB

2007

44

[Advances in International Management] Product and Market Development for Subsistence Marketplaces Volume 20 || Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Viswanathan, Madhubalan

Year:

2007

Language:

english

File:

PDF, 226 KB

english, 2007

45

Extreme Exclusion and Relative Deprivation in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda

Viswanathan, Madhubalan, Arias, Robert Alfonso, Sreekumar, Arun

Journal:

Journal of Consumer Affairs

Year:

2020

File:

PDF, 458 KB

2020

46

The Influence of Summary Information on the Usage of Nutrition Information

Madhubalan Viswanathan

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 2.88 MB

english, 1994

47

EXPRESS: A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Viswanathan, Madhubalan, Baskentli, Sara, Gallage, Samanthika, Martin, Diana M., Ramirez-Grigortsuk, Maria, Subrahmanyan, Saroja

Journal:

Journal of Public Policy & Marketing

Year:

2020

File:

PDF, 1.58 MB

2020

48

The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information

Madhubalan Viswanathan and Manoj Hastak

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 2.52 MB

english, 2002

49

Subsistence Marketplaces: Looking Back, Looking Forward

Viswanathan, Madhubalan, Venugopal, Srinivas

Journal:

Journal of Public Policy & Marketing

Year:

2015

Language:

english

File:

PDF, 205 KB

english, 2015

50

Processing numerical versus verbal attribute information: A study using information acquisition patterns

Madhubalan Viswanathan, Sunder Narayanan

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 490 KB

english, 1992

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